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Employees Want to Work for Socially Conscious Companies in 2013 and Beyond

Did you know that Generation Y, also called Millennials, is currently the largest population of the workforce? These “kids” were born between 1981 and 2000 and have never known a world without social media and Harry Potter.  

photo credit: lumaxart via photopin cc

photo credit: lumaxart via photopin cc

One thing they’ve brought with them into their professional lives is the desire to work for socially conscious companies.

If you want to attract the brightest and best candidates and keep them happy on the job it is important to you develop a corporate identity that cares.

Ultimately, it doesn’t matter what your cause is, it just matters that you show the community you’re involved.

So – how can you attract the best employees and keep them happy while working for you?

Be socially conscious.

  • Think green. Green is more than just a meaningless buzzword, I promise. Many people are concerned about the environmental impact of business and it helps to address this up front. There are simple things you can do that don’t cost a lot of money. Establish a recycling program or transition to a paperless office. Be vocal about your environmental policies and include them on your email signature, your Facebook page, and your website.
  • Volunteer opportunities. Talk to your employees to find out what causes are important to them. Using that information figure out ways to get involved. Organize volunteer activities that allow for your employees to take time off without penalty so they can work within the community. If time off won’t work for your company offer a “Dress Down Friday” where your team pays $2 a week to be able to wear jeans to work. Choose a different local charity for the money to go to each month.
  • Be who you say you are. If you’re honest about your company values, and you attract candidates who share in them, you will foster long term employee relationships. Be authentic and genuine with everything you do and you will build an environment where loyalty will be a top priority.  

It is never too late to become involved in your community. This experience will go a long way toward engaging your employees and keeping them happy on the job.

Do you want to know more ways to engage your employees on the job? Contact me to learn more about how I can speak at your training events or provide management coaching for your company.

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